Tao of Sports Ep. 170 - Kelly Worthen (Sr. Sales Executive, Orlando City Lions USL)

Tao of Sports Ep. 170 - Kelly Worthen (Sr. Sales Executive, Orlando City Lions USL)

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Building a crowd isn’t easy, but the Orlando City Lions are doing that in the USL with an MLS launch date in 2015. Kelly Worthen runs a skeleton crew of four full-time employees, trying to develop a crowd in the only outdoor team in Orlando, despite the turbulent weather changes, tourist environment, and a 70,000-seat Citrus Bowl. Worthen talks about how the team achieves a solid price point with its customer base, including using the weather to sell a higher price point in specific areas of ... Maggiori informazioni

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